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At Advanced Insulation we believe that there are hundreds of
thousands of homes in Arizona that need to have their attic
insulation repaired and re-blown. |
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Why So Many Insulation Problems?
If you’ve got significant insulation problems and want an explanation as to
why, this portion of the web site provides an explanation. If it is any
comfort, you are not alone. At Advanced Insulation we believe that there are
hundreds of thousands of homes in Arizona that need to have their attic
insulation repaired and re-blown. These attics were not insulated correctly
when the homes were constructed.
For decades the insulation industry huge quality control problem. Up until
the recently very few builders, utilities and government agencies have spent any
time or resources policing and inspecting insulation. As a result, over the
years we have found that attics done to a high standard of quality are the
exception and not the rule. Right up into the late 90’s and early 2000s,
seeing attics missing as much as 20% to 30% of the blown insulation was not
unusual.
The insulation industries problem is well documented, if you know where to
look. In 1994 a report published by the Insulation Contractors Association of
America’s released A Plan to Stop Fluffing and Cheating of Loose-fill Insulation
in Attics. The level of candor in this document is surprising. The first
sentence of the plan reads, “Whatever one calls it, it is fraud.” The plan
goes on to say that “cheating is prevalent throughout the United States” and
that “this pattern of fraud has persisted since day one.”
“Whatever one calls it is fraud.” How else can you describe the work in the
photographs taken below? Out of control also works. Although these two
houses represent extreme examples, we are used to seeing houses that have
significant problems.

Prescott House built in 90s Phoenix House built in 70’s
As we have said in other sections of this website, that it doesn’t take much
missing or poorly installed insulation to dramatically undermine you attic
insulation’s R-value. This type of work is a reflection of low expectations,
low levels of accountability and quality control and the low bid mentality. The result is that many insulation companies put out an inferior product for
decades and no one seemed to notice.
Low Expectations
The building industry historically has built for appearance and not for
performance. At Advanced Insulation when we say performance, we mean building
for comfort, healthfulness, efficiency and building durability. A lot more
time and attention is spent on finishes (systems you see like flooring,
cabinets, trim, paint…) and not on systems like insulation. Since its
inception the insulation has been an undervalued system. It gets installed,
covered up and then forgotten.
We understand that insulation also has to compete for the home owner’s
attention, which is a tough prospect. Homeowner’s are faced with a daunting
array of decisions regarding their new home and home performance is typically
given a very low priority, if any. We know more about an automobiles
performance than we do our new homes. Neither the Federal or State government
nor our utilities are telling consumers what their utility bills should be,
which is unacceptable.
Lack of Accountability
Insulation is treated more like a commodity than an integral system in the
new construction process. As a country we have not demanded that the
insulation be installed correctly. We’ve paid lip service to the importance of
insulation, little more. If we cared about insulation we would be doing
thorough inspections on every home.
How do I know no-one has been inspecting attics for decades? When
inspecting an attic I either find out what year the house was built or make an
approximate determination and then make an observation about the amount of
traffic in the attic. Attic insulation is like fresh snow in the sense if
someone steps in it you’ll see a foot print. I’ve been in hundreds of attics
that have never been inspected.
During boom periods construction superintendents have often been too busy to
actually go up into attics to inspect attic insulation. I’ve spoken to
superintendents who would simply drive by a house and if they saw insulation
from their pick-up they would call for sheet rock. They would not even get out
of the truck and inspect the job because they were either too busy, weren’t told
to, or didn’t care.
Other sub-contractors have more consequence for installation failures. When
a roof leaks the roofer is called. When a plumbing fixture leaks the plumber
is called. When a light doesn’t come on or breaker keeps tripping an
electrician is called. Concrete and stucco crack prematurely if they are not
mixed correctly. The consequences of sloppy or fraudulent insulation work are
not nearly obvious as these types of failures. The consequence of missing
or poorly installed insulation is a less comfortable house and a higher utility
bill.
Low Price
We are in a market driven economy and price is king. In new construction it
is often the low bidder who gets the job, which is understandable as long as the
playing field is level. Unfortunately the playing field has not been level,
due to the lack of quality control. If quality is not an issue then low price
and low quality dominate. In this environment there is a temptation to
install less material.
Some insulation manufacturers are also to blame for the insulation industries
problems. They’ve either labeled their product in such a way that we cannot
get proper coverage or they’ve manufactured it is such a way that is can be
manipulated it so it can be fluffed. I wrote an article in Home Energy
Magazine that deals with these manufacturer problems in detail. Link to
Home Energy Article, The Insulation Industries Dirty Secret.
Another way to be the low bidder is to pay your crews less. In new
construction insulation installers get paid by the square foot of installed
material. The lower the piece rate the faster a crew has to produce work to
make a reasonable income. This emphasis on quantity is often at the expense
of quality. In Arizona the piece rates in new construction are too low and
the result is that we don’t have a balance between quantity and quality.
In retrofit work Advanced Insulation pays our crews hourly, so they take the
time to do a quality job. We realize that working in a home is occupied by a
customer is much different than new construction. This is why we do not pay
piece rate in existing homes. We also want our crews to take the time to be
careful in our customer’s homes and hourly pay helps accomplish these
objectives.
An Evolving Industry
At Advanced Insulation we want to make it clear that the problems we
routinely see our not insulation industries alone, they are very much a
reflection of our society and building industry. Up until recently, we were a
society that hasn’t valued energy conservation and insulation for decades. The
building community and consumers have put a premium on low price. Couple these
forces with a lack of quality control and inspections, and this market forces
may explain why you your attic needs to be repaired and re-blown.
The good news is that the insulation industry is changing. It is changing
in response to construction defect litigation. It is changing because builders
are also being held more accountable by third party independent and home
inspectors who are paying more attention to insulation than they did in the
past. It is changing because some builders simply care more about
insulation today than they did a decade ago.
We recognize the fact that the insulation industry is changing doesn’t help
you, the existing home owner. Advanced Insulation has put together this web
site to help you make sure you get your insulation done correctly the second
time around. This web site helps us because it levels the playing field by
putting out standards, processes, and expectations that we want to be
benchmarked against. |